We'll get your message out, connect with your
audiences and build your brand.
We make things better.
We are former award-winning journalists who now specialize in media relations and crisis communications.
Contact Pankowski Media to learn how we can help.
Services
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Media Outreach
We are former print and television journalists, so we know how to develop a compelling story and pitch it to the media. We've earned coverage in the New York Times, USA Today, Wall Street Journal and the Washington Post, wire services including the Associated Press, Bloomberg and Reuters, and news programs including The CBS Evening News, the Today show, and Good Morning America.
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Message development
We create clear, effective messages to reach our clients' targeted audiences – tailoring them to consumers, investors, lawmakers or other audiences.
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Social media
We help clients leverage opportunities in social media to reach targeted audiences in innovative ways.
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Writing and editing
We have more than 15 years of experience in newspapers, so we can help you craft compelling articles, speeches, op-eds, commercials, public service announcements and presentations.
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Media training
As former newspaper and television reporters, we are keenly aware of the types of questions that journalists ask – and how to respond in the best possible ways.
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Crisis communications
We have extensive experience helping clients to prepare for – and successfully manage – every type of crisis. We help clients identify risks before a crisis strikes and develop strategies and tactics for defusing them. This includes establishing “early warning” systems, setting up a crisis team, identifying spokespeople and resources, determining key audiences, crafting messages, and training for hostile questioning from the media.
We’ve helped Fortune 500 companies, state governors, national associations, international organizations and world-class athletes... in good times and bad.
Contact Pankowski Media to learn how we can help you.
Our Leadership
Co-FOUNDER
Mark Pankowski brings more than 25 years of experience as an award-winning journalist, media-relations expert and crisis communications specialist.
Pankowski spent a decade as a journalist, working as a reporter and editor at The Orlando Sentinel, and as business editor and government editor at The Tallahassee Democrat.
He then joined Ron Sachs Communications as a Senior Vice President, leading high-impact communications efforts for such clients as Huizenga Holdings/Miami Dolphins, the Florida Medical Association and Joe DiMaggio Children’s Hospital.
Mark later became Senior Vice President at one of the nation’s leading crisis communications firms. There he led the firm’s media efforts, earning positive coverage in top-tiered newspapers, including the Washington Post, Los Angeles Times, New York Times and USA Today, as well as on network shows, including “The CBS Evening News,” NBC’s “Today” show, and ABC’s “Good Morning America.”
Mark currently serves as a media-relations consultant for national associations, Fortune 500 companies, government agencies, top universities, “green” corporations, leading financial firms and commercial real estate brokerages.
Mark is a Phi Beta Kappa graduate of Notre Dame.
CO- FOUNDER
Karen Pankowski is a former award-winning newspaper and television reporter who went on to become press secretary for Florida's governor. She now serves as a media-relations consultant and writer.
Karen worked as a reporter for The Orlando Sentinel for five years before joining ABC-affiliate WTXL-TV as a reporter and morning anchor.
She later worked as a communications specialist for Florida's Agency for Health Care Administration. She then worked as a speechwriter for Florida Gov. Lawton Chiles before being promoted to the governor's press secretary.
Karen now serves as a media-relations consultant and writer for major corporations, nonprofit organizations and national associations.
Karen graduated cum laude from the University of Maryland.